NEW BALANCE ATHLETICS INC

Footwear Designer II

During my career at New Balance, I had the opportunity to work across several categories. I designed footwear across adult lifestyle, performance, and kids categories.

Color and Material Highlight

I was also part of the performance color team. We focused on curating the color palette for the company to use per season.

In tandem with the materials palette, we used these tools to apply color and material to new models, or to refresh existing ones for a seasonally relevant story.

Kid's Footwear Designer

In addition to taking on adult footwear briefs, I was the sole kid's footwear designer for the corporation. As a category with unlimited imagination and the most limited budget, I had to be very creative in coming up with new designs that resonated with both kids and their parents alike.